FOMO – New Media are Designed for the Fear of Missing Out

As I’ve been participating in Infomagical, an attempt to MOOC-up a week-long learning experience in information literacy on the part of the fine podcast Note to Self, their recent episode on FOMO has sprung back into my consciousness. Infomagical has been fairly cool, but a few comments – gems in a podcast that otherwise wavers between interesting and so hipster-navel gazing as to be maddening – are worth sharing.

First, FOMO, Fear Of Missing Out, is a phenomenon that self-replicates and feeds on the impulses woven into social media – to shape our public personas into fabulous brands, to feel anxiety over some lack that can only be pursued, purchased, photographed, shared. FOMO is an echo of instant nostalgia.

Caterina Fake claims in the course of this podcast that we need media literacy to remember how to be human in the face of technology. The tech has a bias – she worries about us “productizing” ourselves as we “peacock” through social media. I couldn’t agree more. Media literacy is an essential piece of education, but it isn’t really in style (so sadly – this was a GREAT organization). As a former student told me last year, “now that I am literate, I just can’t stop seeing.”

Media literacy prepares us to recognize persuasion, to examine subtext and purpose, to expect untold stories and describe them, to become creators ourselves. As we engage in dialogues (multilogues?) through social media, guarding our humanity against the relentless “desire” of design requires the active engagement of a media literate public.