What Does Ketchup Have to do with Diversity?

Where do you keep your ketchup? If you run out, what do you reach for? Chances are, if you keep your ketchup in the fridge, you are white or northern, and if you are not white or from the south (of America, to be clear), you keep it in the cupboard. This Reply All podcast begins with a “Yes, Yes, No” segment on the “Manosphere,” which is throw-up-in-your-mouth worthy, as concepts go. Listen, or skip ahead until the Leslie Miley story about diversity – or the lack thereof – at Twitter.

The point about ketchup is this: if you keep your ketchup in the fridge and run out, you are likely to reach for other condiments you keep in the fridge, like mayonnaise or mustard. If you keep ketchup in the cupboard and run out, you are likely to reach for a condiment that you keep in the cupboard, like malt vinegar (or mustard, I suppose). Diversity offers ways of problem solving in ways that we can’t anticipate in monocultural or monolithic organizational cultures. Even a diverse culture may lose out on problem solving options native to someone with a background not represented in the decision making space.

Diversity is a moral imperative in schools not just for obvious reasons, but also because diverse learning environments are necessary to prepare students for life in a broad, diverse world! This podcast makes the argument better than I can, so give a listen.

Writing From Models – Even Cooler Than I Thought It Was

Last week, I had a discussion with one of my Digital Journalism 2 students about using a rhetorical question as a lead or nut graph in opinion or feature writing. Generally, I hate the rhetorical question lead.

Why?

Because the answer to the question is the lead, or the nut. But I guess it works sometimes…

Then, I was struck right in my tender opinion that very evening by Pete Wells’ viral, scathing review of Guy Fieri’s Times Square restaurant, written almost entirely as a series of questions:

What exactly about a small salad with four or five miniature croutons makes Guy’s Famous Big Bite Caesar (a) big (b) famous or (c) Guy’s, in any meaningful sense?

Were you struck by how very far from awesome the Awesome Pretzel Chicken Tenders are? If you hadn’t come up with the recipe yourself, would you ever guess that the shiny tissue of breading that exudes grease onto the plate contains either pretzels or smoked almonds? Did you discern any buttermilk or brine in the white meat, or did you think it tasted like chewy air?

It goes on.

I shared the piece with my student, along with a critical take on media coverage of the Broadwell – Petreaus affair from Hanna Rosin in Slate, in an attempt to expose the role of tone in writing opinion. Needless to say, she got it.

At the same time, I delivered a “challenge,” something I give the kids from time to time in order to guide the learning environment.   It looked like this:

Challenge 2: Some of you are writing, some are doing photography, others video, some graphic design, others marketing; most of you are doing a number of task types. Choose one facet of what you have been or will be doing and find a GURU. Be prepared to share what you find.

  • Dude, What’s a Guru?
  • A Guru in this case is someone who does the task that you are doing or want to be doing – and someone who does it brilliantly! Bring an awesome example to share and discuss.

Some students are looking at PSA videos, others are reading Mike Royko, others looking at Pulitzer Prize winning photo essays. This student decided to mimic the style of Wells’ piece to express her frustration with the SAT. The piece poured out of her, from

“WOW!”

first draft to published in 48 hours. I provided a touch of feedback on organization, leading to a small expansion of two paragraphs. Otherwise, all her. Writing from models is powerful.

I was so impressed with the piece that I tweeted it as an example of writing from models. Within a few hours, someone even favorited the tweet.

It was Pete Wells. The student’s response? “WOW!”

Cool.

Twitter Provides a Teachable Moment

My Digital Journalism students have been using Twitter to follow journalists, aggregate content that fits their interests, and promote their blog posts, but today they saw the cooperative power of Twitter first hand. And it was awesome.

We have just begun a nine-week long exploration of “The Feature” as a genre of journalism. The idea is a little artificial, but a convention of journalism, I think, and worth exploring. Students read a bit about what features are and how they are organized differently from straight news and opinion writing. The next step was to read the awesome piece about real life superheros published in GQ by Jon Ronson. Students had a few tasks to perform while they read, tying the initial instructional information about features to the example. Uniformly, they loved the piece, just as my IB students loved The Psychopath Test, also by Ronson, who uses a narrative style that is simply unique and engaging.

We discussed the piece and just had a great conversation. At the end of the lesson, a student wondered aloud if Ronson is writing notes the whole time, while crackheads and dudes in rubber masks engage in brinkmanship over a 3am Seattle street corner, or if he uses a recorder.  I started to speculate, then realized that I follow Ronson on Twitter and that we may be able to use a bit o’ social networking gold to find out. Twenty years ago, when I was in tenth grade, we could have chucked paper letters into the void after an author, never to hear of them again. Today, a boy fired off a Twitter direct message to Ronson and heard back 20 seconds later.

iPhone voice memos. Amazement. Engagement. And every kid in class has an iPad to pull off the same trick.

“Do I thank him, or is that just clutter?”

“Hmm. I don’t know. Do whatever you’d like,” I replied. And so he did, owning all of the experience.

My guesses about the impact are as follows:

  • Jon Ronson got 16 new Twitter followers
  • Students saw new possibilities in Twitter that they never did before
  • Authentic learning happened – students now know how a professional records interviews and thoughts and can already do this themselves
  • Young journalists got a little more stoked on writing

A big win, easily done on a whim, happened this morning. Oh, how these technologies may transform not just what we do and how we do it, but how we think about what we do.